About Us

An applied AI lab in Louisville, Kentucky

We teach people how to use AI, work alongside organizations to put it into practice, and build products from what that work teaches us.

Our story

OwlThat is a team of AI enthusiasts, builders, and business practitioners who use generative AI every day. We believe the best work happens through co-intelligence: AI capability paired with the domain expertise people already have.

How we work

We help people and teams learn, make sense of where AI can create leverage, and build practical solutions together. We bring lessons from technology, sales, marketing, higher education, M&A, startups, growth, and product to work that needs to be meaningful, not merely impressive.

Where Cortex came from

Cortex began with a practical question: can AI help a business answer the phone reliably? Working alongside teams, that early capability grew into a broader toolset for managing and completing work. It is our first product, powered by OwlThat.

What we believe

  • Co-intelligence

    AI should extend people, not replace them. We pair AI capability with the expertise already inside a team.

  • Practical learning

    We are enthusiasts and practitioners, not distant AI experts. We share lessons from using AI daily for real work.

  • Your rules, your involvement

    People set the rules and choose the appropriate level of involvement. Cortex works with your business information under your control: you decide what it can access, what it can do, and when it should ask first.

The team

The people behind OwlThat

OwlThat is built in Louisville, Kentucky by people who learn, build, and put AI to work every day.

Meet the team

Keep scrolling.

The team

The people behind OwlThat

Jermaine Watkins

Jermaine Watkins

Y Combinator alum (W19), AI/software architect, and serial entrepreneur with ~15 years building companies. Founder of Supply Ark and co-founder/CTO of the venture-backed WeatherCheck. Teaches Prompt Engineering & AI Applications at the University of Louisville. Built the platform your AI team runs on.

Dan Murphy

Dan Murphy

Sales and leadership executive with 20 years growing technology companies, entrepreneur and AI builder. Shapes OwlThat's direction from the revenue side, builds his own AI tools, and leads go-to-market and client success.

Joel Willett

Joel Willett

Former CIA officer and White House Situation Room duty officer, a PE-backed CEO and operating partner. Has been CEO of multiple private-equity-backed companies, where he developed and built teams and led companies through transitions.